Thursday, June 1, 2017

10 facebook facts - you didn't know


Love it or hate it, there’s no getting away from Facebook. The social media behemoth’s influence can be seen in every corner of the Web, from the site’s growing underground popularity in China (where the site is banned) to the fact that approximately 30% of American adults get their news from Facebook.

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and amazing facts that might surprise you.

  • Peter Thiel, co-founder of PayPal, was the first major investor to back Facebook. Thiel, a luminary in the startup and venture capital worlds, saw the site’s potential and invested $500,000 into the young company in 2004. Thiel later sold his stake in the company for more than $1 billion.

  • Sean Parker, co-founder of now-defunct music sharing site Napster, originally acquired the facebook.com domain name for $200,000. Parker was the driving force in the renaming of the site, and was highly influential as the site exploded in popularity.

  • A peer-to-peer file-sharing system called Wirehog was once a core function of Facebook. Mark Zuckerberg introduced the P2P file-sharing system when Thefacebook.com reached approximately 500,000 users, and once believed it would become a central component of the site. Wirehog was retired over fears of potential legal repercussions of copyright infringement in 2006.

  • Facebook’s ‘Like’ button used to be the ‘Awesome’ button. Facebook engineer Andrew Bosworth said that he and other engineers were enthusiastic about the “Awesome” button, but that the idea was ultimately vetoed by Zuckerberg in 2007. The site eventually settled on the “Like” button, a decision that Bosworth said was met with a decidedly lukewarm reception.
  • Facebook stores approximately 300 PETABYTES of user data on its servers. There are 1 million gigabytes in a petabyte. The entire written works of humankind, in every known language (including Latin and other historical languages) from the dawn of recorded history, would occupy approximately 50 petabytes. Think about that for a minute.

  • Facebook’s user base grows by eight people per second, or 7,246 people every 15 minutes. Some naysayers have foretold of Facebook’s impending demise, but aside from boasting the largest user base of any social network in the world by a gigantic margin, this statistic proves Facebook is still growing.

  • Adult Facebook users in the United States spend 68% of their mobile device time using apps. Despite this, there were only approximately 8,400 app advertisers on Facebook in 2013 – and these 8,400 advertisers drove more than 145 million app installs in that year alone.
  • There are now more than 2 million active advertisers on Facebook. The popularity, impact, and cost-effectiveness of Facebook ads has made the site one of the most popular online advertising platforms in the world, and its upward trajectory seems likely to continue.

  • Facebook earns an average of $5.85 for every Facebook user in the United States and Canada. These two countries also have among the highest monthly active users of any country in the world, making North America a vitally important market for Facebook.
  • Posting just once or twice per day on Facebook yields an average of 40% more engagement than posting three or more times per day. This shows that, despite marketers’ best efforts to beat Facebook’s rapidly declining organic reach, you can’t just use brute force to make yourself heard. 
Stay tuned for more upcoming facts.

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