Monday, July 24, 2017

Breathtaking New Facebook Feature 2017

Facebook introduces new features all the time, and slowly rolls them out to users. It’s difficult to keep up with all the changes, or know what’s new and useful in the world’s largest social network. So we are revisiting the best things to come from Facebook recently, in case you missed any of them.


The Facebook News Feed can get overwhelming at times, and you often see trivial updates from acquaintances, while missing important posts from people you care about. To avoid this, Facebook has finally introduced News Feed Preferences to prioritize what you see in the news feed. With the new preferences, you can:

Prioritize your friends so the important people show up first. Just tap to star your favorites, Facebook will make sure their posts pop up first.
Unfollow acquaintances in bulk, so that you still appear as friends without seeing their posts in your timeline. It’s on the best ways to clean up your news feed.
Reconnect with people you unfollowed, just in case you made a mistake.
Follow brands and pages in bulk.

This option is already available in the iOS app and has rolled out to a few Android users, but will be available across Android and Web in the coming weeks, so be patient if you don’t already see it.


Augmented Reality

After Facebook F8 conference, the first effects will become available inside Facebook’s Camera feature on smartphones, but the Camera Effects platform is designed to eventually be compatible with future augmented reality hardware, such as eyeglasses.




 Zuckerberg said “the first augmented reality platform that becomes mainstream isn’t going to be glasses, it’s going to be cameras.” He says other apps (like Snapchat) have been keeping their augmented reality experience creation tools to themselves, but “building an open platform I think is going to be one of the big advances that pushes this forward . . . all developers can work on [the open platform] so that way you don’t just have 10 or 20 effects but you have thousands.”


Oculus Acquisition 

Mark Zuckerberg's $2 billion bet on VR changed an industry.
Facebook has two teams building social VR tools, and it has created VR scenes with as many as five real people interacting together at once. It hasn’t released these features publicly, but it’s showing them off to better convey how it sees virtual reality evolving. The idea is that eventually, you’ll be able to play cards with your friends from college, visit your parents in another state or enjoy a concert with your siblings, all while sitting snugly on your couch.





“Proximity would no longer determine who you spend your time with,” explained Yaser Sheikh, head of Oculus research


One of the key challenges at the moment is making the avatars feel as real as possible. Right now, they look like cartoons or Sims characters. But Facebook is thinking of other ways to make these avatars more personal. Beltzner mentioned using a mobile phone to scan a user’s face and head as one possible idea.


Messenger bot or Chat Bot

Anytime a company as forward-looking as Facebook opens up a platform as heavily adopted as Messenger it should raise eyebrows. So the early excitement, well, it's justified. But what comes next is entirely undefined. And as marketers, we have an exciting opportunity to help shape it.

Zuckerberg put it in his keynote, "No one wants to have to install a new app for every business or service they want to interact with.” And bots are much different than disjointed apps. In other words, building into the already popular Facebook Messenger app could enable businesses to get in front of customers without that added friction.




What Is a Bot?

"Bot" is a generalized term used to describe any software that automates a task. Chatbots, which anyone can now build into Facebook Messenger, automate conversation -- at least the beginning stages of it.

What's special about the bots you can build on Facebook Messenger is that they're created using Facebook's Wit.ai Bot Engine, which can turn natural language into structured data. You can read more on this here, but in short, this means that not only can bots parse and understand conversational language, but they can also learn from it. In other words, your bot could get "smarter" with each interaction.

You've undoubtedly heard of artificial intelligence (AI). And this is a type of AI. Natural language interface is common in most chatbots, but by opening up the Messenger Platform and providing developer tools like the bot engine, Facebook has made building an intelligent bot easier.

Profile Expression Kit

Help people bring their Facebook profiles to life with content created in your iOS or Android 
app. Drive awareness and adoption of your app with a simple integration into the Facebook profile picture and profile video creation flows.





 Benefits of using Profile Expression Kit




Visibility
When someone makes a profile picture or profile video with your app, it's shared in News Feed and showcased at the top of their profile.





Attribution
Profile picture and profile video News Feed stories include a link to download and install your app.



Legacy Contact to Handle Your Account After YouDie

Once you die, what happens to your Facebook account, with all your messages and photos and data? Much like you’d make a will to give your physical assets to a loved one, Facebook lets you give control of your account to someone.




It’s called a Legacy Contact, and it’s pretty easy to add one. Just choose someone from your Facebook friends, and choose whether you want them to be able to download an archive of all your photos, posts and profile information.

Your Legacy Contact will be given the ability to write a post at the top of your timeline, respond to friend requests, and change the profile and cover photos.

Your Legacy Contact cannot impersonate you. They can talk on your account, but only as themselves, not as you.

You can also choose to not add a Legacy Contact and instead delete your account on your death.



Group Video

Finally, the most requested Messenger feature has arrived. Group Video chat is the answer to the 245 million people making video calls in Messenger each month – that’s a lot of chit-chat. This easy-to use feature is built right into Messenger’s interface and allows up to 50 (yes, 50!) people to jump on a video call, slap on a fun filter and catch up on the latest.


Bonus: Those annoying Chat Heads found in Messenger? Now, it’s easy to remove them. Simply go into Messenger, click on your profile button at the top right and switch Chat Heads to ‘off’.


‘Save’ button available to the entire Web

The feature allows you to save things you find on the Web — like that new pair of shoes you’re eyeing or an interesting article — and save them for viewing later. In Facebook.
The Save Button leverages what’s already good about Save to Facebook, but brings it to the entire Web. It’s like taking a little piece of Facebook with you everywhere you go, digitally speaking





Yes, it’s basically Pocket or Safari’s ‘read later’ feature, just for Facebook. Like its competition, Facebook says you’ll be able to visit your saved stuff on any device — of course via the Facebook app or mobile Web.

Save Button is launching with Overstock and Product Hunt, so look for it there today. It’s also available today for developers, so expect those working on Web development to find a use for it on their Websites in short order.


Share Quoted Text Directly to Facebook

Every social network eventually becomes home to screenshots: important nuggets of textual wisdom that, for whatever reason, are more convenient to capture as an image than they are to transcribe and post elsewhere. The practice is particularly popular on Twitter, whereBuzzFeed's Mat Honan christened them "screenshorts" — a way of highlighting text that gets around Twitter's 140-character limit. Facebook is much more generous on that front — you can post updates of more than 60,000 characters there — but the company still sees plenty of screenshots anyway. Today it's introducing quote sharing, a feature developers can use to enable native sharing of quotes from their apps onto Facebook itself.






Facebook is launching quote sharing with Amazon, which built quote sharing into its Kindle e-reader. Now instead of copying and pasting text from Kindle into Facebook, you can simply highlight it and share it to Facebook. Facebook will paste the text into a new post in block quote format, and include a full preview of the original URL. It's similar to a feature that Medium introduced last year for sharing highlights on Twitter.
Publishers now have access to a tool that lets them build "share quote" buttons directly into their web pages and apps. That way, whenever a user highlights text on the page, a "share quote" button with the Facebook logo pops up. In light of the rest of today's news, quote sharing looks relatively minor. But in a world where people are sharing to Facebook less, it represents a new way for people to post to the site — and for publishers to drive traffic back to their pages.

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